CNET評論：為什麼Wii和Xbox360正在謀殺PS3？
今天的華爾街日報上有一篇有趣的文章，它主要講的是為什麼PS3在與Wii和Xbox360的戰役中步履艱難。PS3的銷量下降，使得競爭變得更為激烈了。那麼，主要的原因是什麼呢？
1.價格過高
微軟為了擴大市場的佔有率，讓Xbox360降價了。而索尼卻趨向於獲得更大的利潤。一台價值400多美元的主機，而你至少得花超過500美元才能玩的盡興。根據華爾街日報上的文章，「根據最新的NPD數據，美國的PS3上個月的銷量比去年同期下降了19%，而Wii的銷量增長了8%，是Xbox360增長率的兩倍。評論家們說，預計PS3本月的銷量可能低於或持平於去年同期銷量，而它的競爭對手的銷量則會增長。」
2.缺少獨佔遊戲
現在，似乎很難在PS3獨佔遊戲上找到亮點了。而這個獨佔戰略是PS3以前非常擅長的。「索尼也因為PS3缺少引人注目的獨佔遊戲而遭到創傷。微軟用了2個冒險射擊類遊戲下賭本，光環與合金戰爭，這兩個都是被360獨佔平台的。而任天堂的許多熱門遊戲都是內部開發的，只在Wii上發售。」
3.與現代接軌較少（比如社會特色）
Wii製造了一個傻傻的可愛的Mii控制器，使得你可以與朋友們在線聯機。Xbox Live有自己的社區和市場。雖然索尼有Playstation Home，但還是顯得有些空洞，甚至說過時了。不過，主機之戰已經近在眼前，索尼需要該採取一些讓自己變好變強的措施了。我以前認為，社會特色是可有可無的，直到我的侄子在Wii保齡球遊戲上把我大大地打敗了的時候。現在我很能明白這一點了。
4.這很大意義上是市場化的競爭
一般來說，遊戲可以推動主機的市場。而Wii和Xbox360都已經建立了很強大的自身產品的品牌意識。Wii遊戲已經成了Wii的附件，微軟使得Xbox成為了互動遊戲的中心。從許多消費者的角度來看，PS3是一個很好的遊戲平台，但並不是一個讓大家忠誠地喜歡的品牌。
5.玩家的等待時間有些長
遊戲本身看上去很好，感覺也挺不錯，但是從打開遊戲到遊戲開始運行需要太多的等待時間（大多主機都有這個問題）。很多玩家們在這種情況下總會詛咒他們的機器，而這個問題的原因也許與遊戲開發商身上，不過也有主機方面的原因。
6.不要忘了互聯網
一個對於所有主機的威脅，那就是人們現在上網的時間長了很多，很多以瀏覽器為基礎的遊戲對主機的銷量不利，那些遊戲會讓人們把時間更多地花在電腦上。
原文：
Why the Wii and Xbox are killing Sony's PS3
Today's Wall Street Journal has an interesting piece illustrating why the PS3 is floundering in the contest with Nintendo's Wii and Microsoft's Xbox 360. PS3 sales are on the decline while the competition is rising at a dramatic rate. So, what are some of the main issues with the PS3?
It's overpriced
Microsoft dropped prices on the Xbox 360 to gain market share, and it worked. Sony is intent on becoming profitable (the right motive) but is doing so at the sake of building momentum. A console that starts at $400 (with only one controller and usually zero games) puts you over $500 before it's much fun. According to the WSJ article, "U.S. sales of the PS3 fell 19 percent last month from a year earlier, while sales doubled for the Wii console and rose 8 percent for the Xbox 360, according to research firm NPD Group. Analysts say they expect PS3 sales for this month to be flat or lower than last year, while sales for its rivals are likely to rise."
Lack of exclusive games
It's gotten much harder to find compelling games that are only available on PS3, a strategy that has been very successful in the past. Sony also is suffering from a lack of attractive titles that are exclusive to the PS3. Microsoft has hit the jackpot with two action-adventure game franchises, Halo and Gears of War, which are available only on the Xbox 360. Most of Nintendo's top games are made in-house and are playable only on the Wii.
Minimal modern touches (i.e. social features)
The Wii makes your goofy little Mii character come alive by connecting consoles online. Xbox Live has a community and marketplace. Playstation Home is compelling but empty, which should even out over time. But, the competition is so far ahead, Sony needed to do something much bigger and better. Personally, I thought the social stuff was a little stupid until my nephew destroyed me in Wii bowling while playing 3,000 miles away. Now I get it.
It's being significantly out-marketed by the competition
Generally, games drive the marketing for consoles, but the Wii and Xbox have both built very strong brand awareness around the products themselves. The games are the accessories to the Wii lifestyle, and Microsoft makes the Xbox the center of your interactive gaming lifestyle. From the consumer perspective, the PS3 is a good gaming console, but not a brand that users feel a huge loyalty to or affinity for.
The user experience is somewhat burdensome
The games themselves look and feel good, but the experience of launching a game and getting up and running takes way too long (I feel this way about most consoles), to the point where many users I spoke with get so annoyed that they curse the machine. For the record, the cause may rest with the game developers, but the perception is that the console is the barrier.
Don't forget the Internet
A bigger threat looms for all console makers, and that's the fact that people spend way more time online then ever before and that browser-based casual games are not feeding console sales, but instead pushing consumers to stay on their PCs.
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